Cities In Balance is built on improving mainstream opportunities for seniors, moving forward from the traditional approach of intervention and treatment. CIB aims to reduce reliance on health and care services by encouraging greater emphasis on broader well-being issues. CIB will focus on services that improve the quality of life of seniors and help to enable them to live independently. A key activity is to define and explore innovative strategies to address the challenge posed by an ageing population. CIB will explore:

• empowering seniors to participate fully in community life;
• information and communication provision;
• securing social, financial and digital inclusion;
• business and employment opportunities.